Managing partner Evert de Boer said Delta Air Lines’ SkyMiles was found to be the most valuable with an estimated worth of $40bn.Īmerican Airlines’ AAdvantage and United Airlines’ Mileage Plus also made the top three, followed by Southwest Airlines’ Rapid Rewards and Lufthansa’s Miles and More.
Virgin Australia’s Velocity also saw its value grow in recent years, climbing from $1.78bn in 2020 to $2.1bn in 2023, to be ranked 31st out of 170 programs.Īsia-based On Point Loyalty prepared the analysis, taking into account the airline, the main operating country and the program itself. In the case of Qantas frequent flyers, new analysis valued the program at more than $6bn, making it the 13th most valuable airline loyalty scheme in the world. How airline loyalty programs became multibillion-dollar businesses.Īirline loyalty programs are now the most valuable segment of many carriers, thanks to a simple strategy of selling miles or “points” for more than twice what they’re worth. North America will still be leading the charge on airline capacity recovery in the first quarter of 2023, sitting at 101% of 2019 volume, according to the report. However, she said airline schedules offering just 4% fewer seats than in 2019 for this year “shows optimistic travel signals. Discount economy class fares were on average 12% higher in 2022 than they were in 2019.įelicity Burke, general manager of FCM Consulting, said that predicting full-year 2023 seat capacity is a very long-range forecast. The report showed that seat capacity in the fourth quarter of 2022 saw an 18% increase over the fourth quarter of 2021 and was down 13% compared with the last quarter of 2019.Īirfares are also staying strong, with global international business class fares in 2022 on average 15% more than in 2019, according to the report.
Global aviation will be back to 96% of 2019 levels in 2023, according to FCM Consulting’s latest Global Quarterly Trend Report.
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